There is a huge movement in online business today. With millions of small business owners online, developing their websites to improve traffic is a critical portion of success today. Keeping fresh content and continual updates on your site is a necessary portion of online business.
While most of the small businesses are in fact one person business sites, it’s easy to see how getting lost in the masses is occurring more often than not. Setting yourself apart and being able to compete with the next guy is important. That’s why utilizing a blog within your business site is a great idea.
Why Every Small Business Needs a Blog
It’s no secret that the search engines look for changes and new content when they crawl a website. The search engine’s job is to give you the most relevant answer when you are keying in an organic search. If your site does not come up from the search query and there’s nothing fresh and new being added to your site on a regular basis, that will show in a decline in traffic. A great answer to keeping things fresh and relevant to the search queries relating to your business is to add a blog.
Fresh content on a regular basis through a blog feeds the search engines information that they’re looking for and that your potential new customers are looking for. If you’re creating content that answers the questions that is being added into the search box, also known as key phrases and keywords, then you’re increasing your chances of being found in the search results. This will add opportunity for more traffic to your site and more click-through’s.
Regardless if you are a one person business owner with a unique custom product or if you are a direct sales person with a large company, you need a business blog to help develop the traffic and encourage the search engines to list you more often in search results.
Custom content may not be your strong point or you may not have enough time to create it on a regular basis. That’s where a freelance writer can help you.
If you’re looking for custom content for your business, drop us a line and see how increasing the content on your site also correlates to increasing traffic. We will show you why we believe every small business needs a blog!