Most business owners today know that they have to use social media to reach out to find their customers and clients. But there is a lot of owners that are still not comfortable with using the different platforms that are available.
Pinterest is a powerful site for many businesses. Understanding how to use this site is going to help you in the search functions, increase your followers, and improve the click-throughs to your own website.
Here are some tips you can use to understand how Pinterest works and to improve your visibility there.
Tips for Using Pinterest with Your Small Business
First things first.
When setting up your Pinterest account, you need to make sure you completely fill out your profile with your business information, link to your site or blog, and put up a professional image or business logo as your avatar.
Now comes the fun part.
Building up your Pinterest boards and filling them with images. You always want to name your boards appropriately and be specific with your board names.
For example: If you sell kitchen products, just don’t toss out a board that’s titled Kitchen Goods. Be more specific and make multiple boards related to your products. Examples of some appropriate titles: Elegant Tableware, Everyday Tableware, Pantry Organization Products, Small Kitchen Appliances, Cookware & Bakeware, and so forth.
Make sure that every board has a well-written description along with appropriate keywords.
Find a Pinterest category for the board and label it with a description of what the board will include. Your settings should allow for public viewing, so that others can find your board and your pins.
Pin images that are from established websites along with images from your own website.
Mix-it up, so that those who are following you, don’t feel like you’re only there to spam your business products to them.
Make sure to use large, clear images.
Pinterest is a visual website. Create beautiful pinnable images that people will want to share. Maybe offer several images so they can choose or pin to different boards.
Each of your pinned items needs to have a description.
Don’t just label an image of a frying pan as great skillet. That’s not descriptive enough. A good example of a description for that particular pin would be: “A durable non-stick 12″ diameter frying pan available in 12 different colors. Sold individually or in a set.”
By having a better written description, you’re giving viewers the information they need to find your image. Plus by having longer and professional written descriptions, your pins are more apt to be picked up by major search engines.
You need to use Pinterest consistently with your business, at least several times a week.
Not only do you need to pin original images, it’s equally important to re-pin some of the images from your followers. In addition, don’t build a lop-sided social media account by having 5,000 followers, while ONLY following 42 users yourself. This gives users the impression that you’re only there to promote your products and not help to promote theirs or to engage/share with them.
One final tip: Don’t go pinning crazy by pinning 30+ images the same time each day, day after day.
Spread it out to different times of the day! Users will unfollow heavy pinners who clog up their homepage feed.
These tips for using Pinterest with your small business will help you by improving your visibility to potential new followers and customers.
We know that running a Pinterest account is time-consuming and hard work. You can hire a freelance writer/ghostwriter to help you manage, grow and promote your Pinterest business account. Ask us how we can help your business using Pinterest