Using Article Marketing in Your Work at Home Business


Article marketing can be a huge help in your small work at home business should you decide to embrace it. I know there are those of you out there asking, “why should I use it when I only sell lipsticks and lotions or handcraft my goods”?

Here is my why. Article marketing is a powerful tool in driving traffic to your website. The more people you can get to your site, the better the chances of making a connection with folks which leads to making sales. You also have the opportunity to invite people to get on your mailing list which will enable you to direct information to them as well. Another opportunity to make a sale and a connection.

Making connections is huge in any online business, especially a small work at home business. We do not have the luxury of being a big box retailer. We have to forge our own way in the big, bad world of the web. Using articles that are written and directed at your niche will bring those people that are interested in you, in what you have to say and ultimately in your products, right to your front door by using a well written article and resource box.

When you are a small fish in a big company and even one of many in your home town, making a difference and using different methods can only bring you more. Remember each resource box out there is an incoming link to your site. The more there are that are quality, the better it is for your site and your rankings. This means more traffic for your site.

So embrace article marketing in your work at home and small business. There are hundreds of topics you can write about that you know. Start today and start seeing results sooner than you expect!

Copyright Chris Carroll ~ All Rights Reserved

Please do not use this article without permission.

Why Should I Use a Ghostwriter?

Ghostwriting has become a viable and affordable option for many marketers on the Internet these days. With the transition of sales and business from brick and mortar only businesses to now needing a presence on the net as well, many businesses are struggling to create the perfect blend needed to capture and convert customers. The days of “build it and they will come” are long over.

Article marketing and blogging has been known to drive traffic to websites for many years and now with the onset of social media thrown in the mix, fresh content is critical. But what to do when you are out of ideas? That’s when a ghostwriter steps in.

A ghostwriter can create a multitude of different products for your personal use on your blog or website, even on your social media sites. Look at this list of options that you can use.

Articles – usually 200-600 words on a particular topic
PLR articles (definition: Private Label Rights) – a grouping of articles you can use as a base to rewrite and post
Blog Posts
Product Descriptions
Business Advertising
Simple Press Releases

And there are more options as well. If you are thinking about using a ghostwriter to help you create perfect content for your site or blog, see what we can do for you.

Online Article Marketing Can Drive Traffic To Your Site

When you write online articles and use them in an article marketing campaign, you benefit in many ways. Let’s take a look at a few of those benefits.

1. You build quality back links to your web site which helps with search engine ranking.

2. You drive quality traffic to your web site and/or blogs. This targeted traffic is obtained by readers clicking on your links in your Author’s Resource Box.

3. Writing articles give the impression that you are a leader in your niche. It helps build credibility to your personal and business name and readers will look to you as a professional.

4. You will generate your own business leads. When people read your articles and click through to your web site, you are exposing them to the products you sell and the home business opportunity that you represent.

When it comes to writing your first article, here are a few important tips.

1. If possible, be personable in your articles. Try to make a personal connection with your readers when you write.

2. Your articles should contain a minimum of 250 words. Use proper keywords in your articles to help readers find the information that they are looking for. Your keyword should be in your title and in the body of your article three times. Anything over three times is considered keyword spamming.

3. Leave the sales pitch out of the body of your article. If you are pitching a product and/or business service, leave your sales pitch blurb for your Author’s Resource Box. You can’t use links in the body of your article. In addition, most article directories will not allow affiliate links in the Author’s Resource Box. If you have a blog, use that link instead of a link to your consultant web site.

4. Always spell check your article for misspelled words or grammar mistakes before submitting it to a directory. I find it very helpful to have a fellow writer proof my articles before I submit them.

Once you have your article completed, you can publish your article on blogs, niche related forum boards or in article directories. If you are publishing your article in a directory, your article will then be used by web site owners to be published on their web sites, in newsletters, ezines or on blogs.

If you are new to article writing and/or article marketing, there are several groups online that you can join. Writers within these groups can help you with your article writing and teach you proper article marketing skills. One of my favorite groups for new and experienced writers is http://www.wahm-articles.com. You can join their online community for free, as well as submit your articles to their online directory.

In closing, article marketing can benefit your business by building quality back links to your web site, improve your search engine ranking, generate your own leads and more importantly…give the impression to others that you are a leader in your niche.

Shelly Hill, copyright 2010, all rights reserved. Please do not reprint this article without Shelly’s permission. Thanks!