The internet has become a remarkable place for building businesses today. As an independent seller or reseller of product on places like Amazon, eBay, and Etsy, you have a unique ability to build a huge business that’s easy to manage and yet gives you a creative outlet as well.
One of the things that many resellers and independent sellers of product forget or don’t realize is that the product description is just as important in marketing your product as any other portion of your marketing plan. Taking the time to work on improving product descriptions can only help your business in the long run.
Improving Product Descriptions for Your Amazon, Etsy, and EBay Store
Search engine optimization, otherwise known as a SEO, is critical for not only searching through search engines such as Google or Bing, but also internal search engines that sites like eBay, Amazon, and Etsy use. So if your product descriptions are very common and short, you may be missing out on traffic that could otherwise have been yours.
Many people rely on freelance writers to assist with product descriptions that are rich in keywords to help drive traffic and even convert sales. If you are an independent business owner with a shop on eBay, Amazon or Etsy, how long is it been since you have updated and refreshed your product description? Do you have just short descriptions or do you include those important keywords to help search results? Also are you using the features to sell your product or do you focus on the benefits?
If your product descriptions need help or it’s been a while since you’ve updated them, check out our pages regarding your store location and see how we can benefit your business.