Twitter is a wonderful resource for small businesses. It is a perfect way to connect with like minded people and even your customers or clients. It is a wonderful tool for sharing posts, tips, information, even customer service connections, which is critical for small business success.
Have you been thinking about using Twitter but not sure how to use it properly? Here are some tips to help you be successful with your marketing!
Twitter Marketing Tips for Small Business
- Complete your profile and use a professional looking avatar (image) on your business page. If your representing a company, use a business image. If your representing yourself, use a professional headshot for your avatar.
- Offer real value to those who follow you on Twitter. This means that you need to regularly converse with people, offer tips, answer questions, RT (re-tweet) other tweets of value and so forth. No one wants to follow a spam account, so offer valuable content and information.
- Strive to make at least 60% of your tweets non-promotional that contain no links and 40% of your tweets business promotions w/links.
- Do not set up your account to send out automatic direct messages to new people who follow you. This includes messages welcoming them, giving them links to your website, invites to join you on Facebook and so forth. It’s considered business spam when you send out this information via direct message when it wasn’t requested from you. If you want to DM someone, make it personal.
- Make sure you answer direct messages within a reasonable amount of time. If you are unsure of the answer, at least acknowledge that you received it and that you will follow-up.
- Draw attention to your Tweets by including images along with your content. Not every Tweet needs to have an image connected to it, but for your important content messages, use an image to garner that attention.
- Avoid discussing “hot button” topics on your business account! That means you shouldn’t be discussing politics, hotly contested new’s stories, legal cases, religion, etc. unless those type’s of topics have something to do with your business directly.
- Balance out your followers/following lists appropriately! Way too many companies are only following a handful of people, while they have 23,000+ followers themselves. This gives people the impression that you’re only interested in “followers” and not interested in being a valuable member of the Twitter community.
- Be consistent with your social media outreach and marketing campaign! This means that you have to put time, effort and hard work into building a successful social media account.
These Twitter marketing tips will help your business grow on this popular social platform. Also, don’t forget to include links on your website and invite your customers and clients to follow you!
If you do not have the time to grow your account or need assistance doing so, contact us for rates and what we can do to help your business and brand grow.