In a small business it can be overwhelming to complete all of the tasks needed to run and market your business. With customer service, accounting, sales, production, social media, marketing and more falling under your duties, it is no wonder that many small business owners feel they cannot compete with big business in many aspects of online sales and marketing.
The good news is that there are many tasks that can be outsourced to freelancers to help reduce your duties. Freelancers are a great option since they do not fall under your employment umbrella as an employee, yet they can do many of the tasks that you need completed.
How A Freelance Writer Can Help Your Content Marketing Campaign
Content marketing is a growing and necessary action for website owners today. Google is putting more and more emphasis on unique content for your website. This content can be blog posts, content on product pages, content on your technical pages and landing pages, plus any other places on your site you can add fresh content.
By adding fresh and unique content, you are going to be keeping your site the most up to date as possible. Another great reason to use content on your site is to be able to share your content with your customers and future customers.
All of the content you add are also great resources for SEO placement – search engine optimization, which can help with your ranking in Google and the other search engines too. Content marketing is a great addition to your social media marketing too.
A freelance writer can help with you all of your content for your marketing plan by:
- writing blog posts on a regular basis
- refreshing your pages on your website
- adding content to your social media sites
- adding content to your product pages
- writing ebooks or free offers
- adding newsletter content
- and a multitude of additional tasks too.
With the bottom line an important part of your small business, you can save money by hiring a freelance writer instead of an in-house employee.
For more information on the services that we can offer your small business, check out our services page and shoot us an email. We customize all of our work for you with original content for web sites and social media.