How A Freelance Writer Can Help Your Content Marketing Campaign

In a small business it can be overwhelming to complete all of the tasks needed to run and market your business. With customer service, accounting, sales, production, social media, marketing and more falling under your duties, it is no wonder that many small business owners feel they cannot compete with big business in many aspects of online sales and marketing.

The good news is that there are many tasks that can be outsourced to freelancers to help reduce your duties. Freelancers are a great option since they do not fall under your employment umbrella as an employee, yet they can do many of the tasks that you need completed.

How A Freelance Writer Can Help Your Content Marketing Campaign

How A Freelance Writer Can Help Your Content Marketing Campaign

Content marketing is a growing and necessary action for website owners today. Google is putting more and more emphasis on unique content for your website. This content can be blog posts, content on product pages, content on your technical pages and landing pages, plus any other places on your site you can add fresh content.

By adding fresh and unique content, you are going to be keeping your site the most up to date as possible. Another great reason to use content on your site is to be able to share your content with your customers and future customers.

All of the content you add are also great resources for SEO placement – search engine optimization, which can help with your ranking in Google and the other search engines too. Content marketing is a great addition to your social media marketing too.

A freelance writer can help with you all of your content for your marketing plan by:

  • writing blog posts on a regular basis
  • refreshing your pages on your website
  • adding content to your social media sites
  • adding content to your product pages
  • writing ebooks or free offers
  • adding newsletter content
  • and a multitude of additional tasks too.

With the bottom line an important part of your small business, you can save money by hiring a freelance writer instead of an in-house employee.

For more information on the services that we can offer your small business, check out our services page and shoot us an email. We customize all of our work for you with original content for web sites and social media.

6 Tips for Choosing a Great Freelance Writer

Design and Content
In every small business, regardless of size, there is a need for original content. It is a well known fact that Google thrives on content to drive traffic to your site. It also allows you to open up the lines of communication with your customer and shows your authority in your business knowledge. Plus it creates the perfect tie in with your design and advertising campaign.

But with time as tight as it is, choosing a good freelance writer (ghostwriter) can be extremely helpful to you and your business. Don’t know where to start?

Here are 6 tips for choosing a great freelance writer for your small business

1. Experience: The freelance writer that you hire should have experience in the type of work you are asking them to complete. While they don’t have to have 20 years of experience, they should have enough experience to complete the tasks in a professional and timely manner.

2. Services: A good freelance writer will offer a wide variety of writing services. Even if you only need one service from them, it is nice to know that you can get additional services from the same business should the need arise. This will keep all of your writing work streamlined and organized when working with only one professional company.

3. A good freelance writer will work with your ideas and will be open to new ones. They will listen to your needs and put your voice into the completed written piece. It is important that all work written on your behalf to have a unified voice and to sound like it has come from one writer, not several.

4. Examples of Past Work: You should have access to written examples of past work and you should take the time to read those examples to make sure the freelance writer can deliver the type of work that you expect. Please note ~ ghostwriters do NOT tell you which clients they have worked with in the past or who they are currently working with as this would be a “breach” of a ghostwriting contract.

5. A good writer will ask you for your thoughts, ideas and for a topics list so that they know exactly what direction you want your content to go in. This will save you time, money and headaches down the road.

6. A professional service will deliver ONLY original content!

If your business is in need of content, using a freelance writer is a great option. You can buy articles in bulk and have them delivered daily, weekly, monthly or whenever you need them. Check out our service page and perhaps we would be a great fit for you and your business.

Image Courtesy of Stuart Miles

7 Business Opportunities For Aspiring Ghostwriters

Ghostwriting has been a long term profession traditionally used by authors of books. With the onset of the increasing use of the internet for business and especially with the increasing usage of article marketing over the past six years, ghostwriting has changed dramatically.

Ghostwriters, also known as freelance writers, are now finding that they are in high demand for much more than just writing books. The profession of writing has been steadily changing and now writers have so many different areas that they can become an expert in and earn a decent wage.

The demand for writers is ever increasing. Here are 7 different ways that you can use your writing skills as a business opportunity.

7 Business Opportunities For Aspiring Ghostwriters

7 Business Opportunities For Aspiring Ghostwriters

1) Article Marketing – highly in demand and an ever growing necessity. Any business owner that has an internet site needs content. The smaller the business, the more they many need to outsource and purchase ghostwritten products.

2) Press Releases – still an excellent way to announce business changes. Hiring a writer to write a great press release can drive a lot of traffic and being able to write a good release will make you good money.

3) Blog Posts – any and every internet business should have some type of blog to interact with their clients. Keeping fresh content is critical and being able to write good content can be great pay.

4) Ebooks – writing an expanded article called an ebook is a fabulous way to earn a living and the demand on certain topics is high. These ebooks are resold multiple times by the client.

5) Ad Copy – usually written by marketing specialists, but if you have experience in writing good copy, you can make great money writing it for others

6) Social Media – writing for social media outlets is becoming increasingly popular. It can be a bit controversial as customers want to know that they are interacting with the company, but it may be a decent addition to ones writing repertoire if you are an expert in social media and how it works.

7) Reports and Books – expanding your business into reports and books can be a great addition to your ghostwriting business. Most likely the best way to earn the most amount of money.

I am sure that there are many other ways that a writer can use their skills to earn a living. Each of these methods is a viable business opportunity on their own but combining the ones you are familiar with may carve out a great niche for you to market and grow your own ghostwriting business.