Being a small business owner today involves so much more marketing and online know-how to ensure the visibility of your website and improve traffic. With all of the different tasks that are critical for success, it is the reason that so many companies use freelancers to help with the day to day tasks of running the online portion of their business.
If you are overwhelmed with all of the things you need for improving your online business presence but are not sure how a freelance writer can help you, check out this list! You can easily outsource these tasks.
How a Freelance Writer Can Help a Small Business Owner
1. Manage Social Media Accounts
Facebook, Twitter, Pinterest and Instagram are all great tools for a small business. A freelance writer can post new content to your social media channels daily, answer questions, field important questions to you directly and keep your social media accounts active and engaging.
2. Website Content
How long has it been since you refreshed your content? More than likely you need new SEO enriched content for your site. Need new product descriptions written by a professional? A freelance writer can do it for you!
3. e-Newsletter Content
An effective email marketing campaign is vital to any business. Your e-newsletter is a great way to market your business and provide valuable information to your customers and subscribers.
4. Blog Content
Let’s face it, business owners are busy and don’t have time to manage a blog. A freelance writer can manage your blog and/or write the content for it. This is a great way to educate customers about your products, provide valuable information to them, a great way to advertise your short-term product specials and to announce newly released products for sale.
5. Guest Post Content
Looking to get your business name and information out onto the web? A freelance writer can write expertly written blog articles for you to distribute to other blog owners for publishing.
6. Blog Clean-Up
SEO and marketing has really changed over the past 2 years and many blog owners don’t realize that their old blog posts may not be serving any type of value to them now. It’s important to update old posts to make sure they’re SEO enhanced, search engine compliant, have appropriate keywords & linkage and images added for additional business exposure.
This is just a portion of the work that a typical online small business owner needs to do. What part of this list needs the most attention on your site?
Let us help you! Shoot us an email and let’s collaborate!