How a Freelance Writer Can Help a Small Business Owner

How a Freelance Writer Can Help a Small Business Owner

Being a small business owner today involves so much more marketing and online know-how to ensure the visibility of your website and improve traffic. With all of the different tasks that are critical for success, it is the reason that so many companies use freelancers to help with the day to day tasks of running the online portion of their business.

If you are overwhelmed with all of the things you need for improving your online business presence but are not sure how a freelance writer can help you, check out this list! You can easily outsource these tasks.

How a Freelance Writer Can Help a Small Business Owner

How a Freelance Writer Can Help a Small Business Owner

1. Manage Social Media Accounts

Facebook, Twitter, Pinterest and Instagram are all great tools for a small business. A freelance writer can post new content to your social media channels daily, answer questions, field important questions to you directly and keep your social media accounts active and engaging.

2. Website Content

How long has it been since you refreshed your content? More than likely you need new SEO enriched content for your site. Need new product descriptions written by a professional? A freelance writer can do it for you!

3. e-Newsletter Content

An effective email marketing campaign is vital to any business. Your e-newsletter is a great way to market your business and provide valuable information to your customers and subscribers.

4. Blog Content

Let’s face it, business owners are busy and don’t have time to manage a blog. A freelance writer can manage your blog and/or write the content for it. This is a great way to educate customers about your products, provide valuable information to them, a great way to advertise your short-term product specials and to announce newly released products for sale.

5. Guest Post Content

Looking to get your business name and information out onto the web? A freelance writer can write expertly written blog articles for you to distribute to other blog owners for publishing.

6. Blog Clean-Up

SEO and marketing has really changed over the past 2 years and many blog owners don’t realize that their old blog posts may not be serving any type of value to them now. It’s important to update old posts to make sure they’re SEO enhanced, search engine compliant, have appropriate keywords & linkage and images added for additional business exposure.

This is just a portion of the work that a typical online small business owner needs to do. What part of this list needs the most attention on your site?

Let us help you! Shoot us an email and let’s collaborate!

How a Freelance Writer Can Help a Professional Blogger

How a Freelance Writer Can Help a Professional Blogger

As a professional blogger, I am sure you understand the dedication and time it takes to build and develop your site. Countless hours can cause burn out and loss of focus sometimes. Finding and curating new ideas can become a brain drain, if you let it. Maybe you need a kick start for better blog content.

Thankfully, there are freelance writers that can help you with your professional blog. Perhaps you are going on vacation, taking sick-time or maternity leave, looking for holiday coverage, or you have a family emergency, using freelance writers to help you with your blog and website can give you peace of mind plus a new sense of direction.

Take a look at how a freelance writer can help a professional blogger with your site.

– Answer Email
– Write and Schedule New Blog Posts for Fresh Content
– Approve and Respond to New Blog Comments
– Help with Social Media (Twitter and Facebook)
– Offer Professional Evaluation of Your Blog w/Recommendations for Changes
– Write Professional “Static” Pages for Your Blog (About Me, Contact Me, etc)
– Ghostwrite Articles to Swap with Other Blogs (Guest Post Marketing)
– Clean-up and Revise Old Blog Posts
– Write Professional Press Releases
– Write Weekly or Monthly Features/Content for the Blog
– Provide You with 30 Fresh Blog Topic Ideas (You Write the Content)
– Do Research and Produce Outlines on Topics (You Write Content from Outline)
(not sure what else)

These are just a few ideas that you can use! Sound like something you need for your blog?

You can opt to pay by each individual service or bundle several services together to save on money. You can use a freelance writer as often or as little as you need them.

Contact us today for a complete estimate or price list of services that we offer.

Is Your Non-Profit Marketing Working For You

Is Your Non-Profit Marketing Working For You
image by Stuart Miles freedigitalphotos

The face of non-profits has been changing for the past few years. Adding new members is a critical step in keeping a non-profit alive and functioning well but many non-profit organizations are finding it difficult to reach the young adults and get them interested in participating. The question then comes to mind:

Is Your Non-Profit Marketing Working For You?

Knowing where to find those younger adults that want to get involved and give back to the community is a matter of taking your business to them. Today, millennials are internet savvy and spend most of their time online in one fashion or another. In order for your non-profit to gain their attention, you have to take your message to them through the routes that they follow.

Here are some things your non-profit should be doing with their marketing efforts today

  1.  Develop Your Website – If your non-profit does not have a website or it is out of date, make sure to freshen the site and target younger adults with your message.
  2. Blogging and Adding Content – Content marketing is a huge portion of many large corporations today. Why? Because it works. Adding a blog function to your website will allow you to write articles that can be used online and for sharing on social platforms.
  3. Social Media – If your non product does not have a social media presence, you are missing the easiest way to target and reach those you want to attract. Engagement and conversation on social media is growing every day and is a critical step to growing your presence online.
  4. Marketing Budget – While many non-profits are tight on funds, you have to allot some sort of marketing budget to be able to spend the time marketing the content written on your website and engaging people on social media.
  5. Email Marketing – Does your non-profit have an email list? This list is golden in that it contains the names of those people that have been interested in what your business has done in the past. Strive to send an email at least once a month to keep that interest building. Encourage sign ups on a regular basis through your website, local functions, and social marketing too.

How well is your non-profit marketing their business today? Are you struggling to reach the younger generations? Talk to us about helping your non profit gain followers and add content to your website, email list, and blog. Discounts may be available as well.

Got questions for your specific needs and outreach plan? Ask us!