With Google changing its policies and procedures through their Penguin, Panda, Hummingbird updates and more, so much has changed in terms of practical blogging and marketing of your blogs and sites through article marketing. Several years ago, many article directory sites were downgraded and penalized for duplicate content and other issues. That created some panic among those using articles for marketing. Today, the search engines are still changing their algorithms and policies on a regular basis and many people ask us:
Is Article Marketing Still a Viable Resource for Small Business?
Here is what we know….
When it comes to article marketing for small business, the search engines always look for quality content to offer those that are looking for closely matched search results. Organic traffic is has always been the goal for sites and the search engines. As a site owner, offering top quality, solid content that is relate-able, fresh, on topic, and current is critical to growing your small business. After all, that is what your reader expects when he comes to your site.
Creating this type of content on regular basis is just what your website needs to generate interest and grow traffic. Marketing that content can take on many different methods. Here are some of the more popular ways to market your content and articles.
- Article Directory sites – as long as it is a unique article to that site and not a duplicate.
- Social Media Sites – Have a business page on Facebook. Share in Groups on LinkedIn. Twitter is good. Pinterest, if it is a good fit for your business
- News Sites – StumbleUpon, Digg, Reddit, etc.
- Press Releases
- RSS feeds
- Email Marketing with newsletters
Article Marketing for small business will always be a solid tool for growth as long as you are consistent and offer great content people want to read. If writing is not something you want to do or feel you can do consistently, ask a freelance writer for help! Article marketing could be the key to success you have been looking for all along.
Getting valuable back links to your site can be a difficult proposition online today. Gone are the days of link exchange and link farms, thankfully. Now, you have to ability to link and share your site with others on social media outlets and though article marketing. But if you are not using these methods, what else can you do?
Using a Guest Post for Valuable Backlinks
Guest posts are now a popular form of cross promoting your site. It is simply the sharing of information that you are an expert in with others that are in the same niche as your site.
An example of that would be if you are in the financial business, you can write a guest post about fixing your credit issues and share it on a website or blog that focuses its niche on credit repair or similar financial topics.
The benefit to you is that you are given credit for the guest post and a link to your site as the author. Additional benefits are increased links that are within your niche and are related, which Google and other search engines will find valuable. You, in turn, can provide the same to a blogger or site owner and you will get fresh new content on your site. By cross promoting, you and the other site owner will share your readers and will each may grow in readership and followers.
Guest posts, while not a new concept, are still proving to be to be a valuable way to promote your business. The key is to find niche sites that are willing to share and accept guest posts. Send over a list of topics and let the blog owner decide what works best for his niche.
If you are not a great writer, your ghostwriter can help you write a few guest posts for you once you find those willing to accept your topics.
When writing for optimium reach with your useage of specific keywords that are relavant to your site, there is a limit of how many keywords you should use within a post. Keyword stuffing is a well known practice by many sites, but its usage can actually back fire on you.
Stuffing a post, an article or even the content on your site will cause the spiders to look as it as more of a spam post and not add importance to that post. If you do that a lot on your site, you can actually lose ranking overall on Google. The last thing you want is to have your site dropped from Google’s search engine all together.
The best approach for writing for specific SEO keywords is to choose a few of the ones most relevant to your site and use those within your post. For your next post or article, choose a differet set of words. This will keep your content natural to read and interesting too.