Many small businesses that are established in a brick and mortar building in Small Town USA often wonder if a blog or a website is the right choice for their business.
What is the difference and how do I know what would work best for me?
Let’s address these often asked questions and see if we can help you make the right decision for you and your business.
If you do not have a website or a blog and are operating out of your home or a actual building, you really need to explore having a site. So much business is coming online that by not having a presence, you are going to be missing sales sooner than later.
Blog or Website? What Choice is Best for Your Small Business
But how do I decide Website or Blog?
The answer to this is going to depend on if you want to have a site that you are selling all of your product, up to thousands of items. Or maybe just selling a small amount of product. Or if you are looking for a place where you want to interact and be of service to your clients.
If you want to have a place your customers can buy your all of goods and have them shipped to them, you will more than likely want a regular website. This will allow you to add items and descriptions easily. Many come with shopping carts built in and they are relatively simple to maintain. Many people do use blog formats for this too, so pricing and the amount of items you are wanting to sell will be the deciding factor.
If you have a small amount of items to sell, using a blog format like WordPress is perfect for your type of business. It will allow you to sell your product and interact with your customers in a posting section all in the same site. WordPress is extremely flexible in this type of usage and is very user friendly with a bit of easy training.
Another perfect use of WordPress blog formats is if you have a small local business and you want to grow your presence in your area. Using a blog site will be of use to your customers if you keep information on your business fresh and up to date. Posting articles in relation to your business and sales niche will bring readers ie. potential clients, to your information.
Also your local clients can go to your site and see what is new and of interest on a regular basis too. This can also add more customers to your business as more and more people use the internet to find local businesses and having a presence will be a plus.
If you are a small local business, talk to us about getting your business online and in front of your customers and potential new customers. We take the scary part out!