With Google changing its policies and procedures through their Penguin, Panda, Hummingbird updates and more, so much has changed in terms of practical blogging and marketing of your blogs and sites through article marketing. Several years ago, many article directory sites were downgraded and penalized for duplicate content and other issues. That created some panic among those using articles for marketing. Today, the search engines are still changing their algorithms and policies on a regular basis and many people ask us:
Is Article Marketing Still a Viable Resource for Small Business?
When it comes to article marketing for small business, the search engines always look for quality content to offer those that are looking for closely matched search results. Organic traffic is has always been the goal for sites and the search engines. As a site owner, offering top quality, solid content that is relate-able, fresh, on topic, and current is critical to growing your small business. After all, that is what your reader expects when he comes to your site.
Creating this type of content on regular basis is just what your website needs to generate interest and grow traffic. Marketing that content can take on many different methods. Here are some of the more popular ways to market your content and articles.
- Article Directory sites – as long as it is a unique article to that site and not a duplicate.
- Social Media Sites – Have a business page on Facebook. Share in Groups on LinkedIn. Twitter is good. Pinterest, if it is a good fit for your business
- News Sites – StumbleUpon, Digg, Reddit, etc.
- Press Releases
- RSS feeds
- Email Marketing with newsletters
Article Marketing for small business will always be a solid tool for growth as long as you are consistent and offer great content people want to read. If writing is not something you want to do or feel you can do consistently, ask a freelance writer for help! Article marketing could be the key to success you have been looking for all along.