I know a lot of people in direct sales and have been involved in it off and on for 15 years or more. One thing I learned in those years is that you have to set yourself apart from everyone else in the marketplace.
Being a part of a direct sales or a multilevel network marketing company is a great way to build a business. However, if you do not separate your identity from your company, you become just another rep.
There are many ways to develop your brand. Some people use social media. Some people use one on one marketing. Some people use parties. But, one of the most important ways you can build your brand is by creating your own separate website.
Why Does a Direct Sales Consultant Need a Personal Website and Blog
By creating your own website you are building your brand as yourself, not as your company. For instance if you are known for selling candles, but you leave that candle company, you may have no way of connecting with those customers that were on your list.
However, if you are branding yourself as a direct marketer, then you are reaching people through your personal website and then directing them for purchase or the sign up through your company site.
What are the Benefits of a Personal Website?
This gives you the opportunity to create your own email list that does not belong to your company. It gives you the ability to post tips and articles on a blog. It gives you the ability to send newsletters and updates.
Some direct sales people and leaders use a separate website for training their downline. Having your own site and/or blog is a great tool for that. You can post all of your tips and articles directly for leadership and recruiting and sales improvement. What a great resource!
There are so many ways that you can utilize a separate website from your company site.
* You are able to track engagement on your site and use it more of a tool then you could ever do with your company site.
* You can focus keywords to help with recruitment and sales.
* You can use it for training
* You can use it for recruiting
* You can share tips and more….
That’s not to say that the company site is not good. But having your own personal site gives you the opportunity to always have a landing area to gather customer information, collect email addresses, and just engage with them, regardless of what company you sell for.
If you need help setting up your site and adding articles, blog posts, newsletter content, etc. for your direct sales or network marketing company, drop us a line. We both have extensive knowledge in direct sales and can help you develop your content.