Getting valuable back links to your site can be a difficult proposition online today. Gone are the days of link exchange and link farms, thankfully. Now, you have to ability to link and share your site with others on social media outlets and though article marketing. But if you are not using these methods, what else can you do?
Guest posts are now a popular form of cross promoting your site. It is simply the sharing of information that you are an expert in with others that are in the same niche as your site. An example of that would be if you are in the financial business, you can write a guest post about fixing your credit issues and share it on a website or blog that focuses its niche on credit repair or similar financial topics.
The benefit to you is that you are given credit for the guest post and a link to your site as the author. Additional benefits are increased links that are within your niche and are related, which Google and other search engines will find valuable. You, in turn, can provide the same to a blogger or site owner and you will get fresh new content on your site. By cross promoting, you and the other site owner will share your readers and will each may grow in readership and followers.
Guest posts, while not a new concept, are still proving to be to be a valuable way to promote your business. The key is to find niche sites that are willing to share and accept guest posts. If you are not a great writer, your ghostwriter can help you write a few guest posts for you once you find those willing to accept your topics.