Is Article Marketing Still a Viable Resource for Small Business

With Google changing its policies and procedures through their Penguin, Panda, Hummingbird updates and more, so much has changed in terms of practical blogging and marketing of your blogs and sites through article marketing. Several years ago, many article directory sites were downgraded and penalized for duplicate content and other issues. That created some panic among those using articles for marketing. Today, the search engines are still changing their algorithms and policies on a regular basis and many people ask us:

Is Article Marketing Still a Viable Resource for Small Business?

Is Article Marketing Still a Viable Resource for Small Business
Here is what we know….

When it comes to article marketing for small business, the search engines always look for quality content to offer those that are looking for closely matched search results. Organic traffic is has always been the goal for sites and the search engines. As a site owner, offering top quality, solid content that is relate-able, fresh, on topic, and current is critical to growing your small business. After all, that is what your reader expects when he comes to your site.

Creating this type of content on regular basis is just what your website needs to generate interest and grow traffic. Marketing that content can take on many different methods. Here are some of the more popular ways to market your content and articles.

  • Article Directory sites – as long as it is a unique article to that site and not a duplicate.
  • Social Media Sites – Have a business page on Facebook. Share in Groups on LinkedIn. Twitter is good. Pinterest, if it is a good fit for your business
  • News Sites – StumbleUpon, Digg, Reddit, etc.
  • Press Releases
  • RSS feeds
  • Email Marketing with newsletters

Article Marketing for small business will always be a solid tool for growth as long as you are consistent and offer great content people want to read. If writing is not something you want to do or feel you can do consistently, ask a freelance writer for help! Article marketing could be the key to success you have been looking for all along.

Tips To Gain Engagement on Social Media Channels

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If there is one thing we know today, social media is not going away any time soon. For most small business owners that can be either a blessing or a curse, depending on how you look at it. Social Media should be a strong part of every marketing plan and it is really something that you cannot be without for your business growth today. Using your social media channels well is important to your connection with your customers, present and future. This image is a great depiction of some of the things that go into a good social media plan.

Many of our clients ask for tips on gaining good engagement so we thought sharing some top tips would be helpful to you too.

Tips To Gain Engagement on Social Media Channels

* Focus on the sites that you feel the most comfortable with first. You do not have to join every site right away. Choose the ones you may have a presence on personally and start your business page.

* Images are critical to great engagement. Choose images that match your content and use those to post to your social media sites.

* Mix up your posts. Do not just post the same type of article or quote daily. Mix up your method and the style to create interest on your page.

* Ask questions and converse with people.

* Run fun, quick giveaways for gain new followers and engagement.

* Share other content and images. Don’t post just your stuff day after day. Social media is all about sharing.

* Share don’t sell. No one wants to see self promoting posts time and time again. Change your focus and engagement will increase.

* Engagement does not happen immediately but if you stay with it, your followers will begin to get to know you, your business and being to engage and share.

These tips will help increase your engagement level and followers. Keep it real and fun. Heck, you may even start liking it!

image courtesy of and smarnad

6 Tips for Choosing a Great Freelance Writer

Design and Content
In every small business, regardless of size, there is a need for original content. It is a well known fact that Google thrives on content to drive traffic to your site. It also allows you to open up the lines of communication with your customer and shows your authority in your business knowledge. Plus it creates the perfect tie in with your design and advertising campaign.

But with time as tight as it is, choosing a good freelance writer (ghostwriter) can be extremely helpful to you and your business. Don’t know where to start?

Here are 6 tips for choosing a great freelance writer for your small business

1. Experience: The freelance writer that you hire should have experience in the type of work you are asking them to complete. While they don’t have to have 20 years of experience, they should have enough experience to complete the tasks in a professional and timely manner.

2. Services: A good freelance writer will offer a wide variety of writing services. Even if you only need one service from them, it is nice to know that you can get additional services from the same business should the need arise. This will keep all of your writing work streamlined and organized when working with only one professional company.

3. A good freelance writer will work with your ideas and will be open to new ones. They will listen to your needs and put your voice into the completed written piece. It is important that all work written on your behalf to have a unified voice and to sound like it has come from one writer, not several.

4. Examples of Past Work: You should have access to written examples of past work and you should take the time to read those examples to make sure the freelance writer can deliver the type of work that you expect. Please note ~ ghostwriters do NOT tell you which clients they have worked with in the past or who they are currently working with as this would be a “breach” of a ghostwriting contract.

5. A good writer will ask you for your thoughts, ideas and for a topics list so that they know exactly what direction you want your content to go in. This will save you time, money and headaches down the road.

6. A professional service will deliver ONLY original content!

If your business is in need of content, using a freelance writer is a great option. You can buy articles in bulk and have them delivered daily, weekly, monthly or whenever you need them. Check out our service page and perhaps we would be a great fit for you and your business.

Image Courtesy of Stuart Miles

What Type of Content Do You Need For Your Business?

We have been freelance writers for over 5 years and there are many different styles of writing and types of content that our customers have needed. These include: Product Descriptions – SEO Content for web pages – Newletter Articles – Blog posts – Articles for Publication – Catalog and Training Brochures/Manuals and more.

We have added many types of freelance writing over the years and wanted to share with you some of the topics we have covered for our clients. While this is not an all inclusive list, it does represent some of our past and present work for others. Perhaps there is a certain style of content and area of expertise you need for your website, newsletters or other forms of outreach to your customers?

Small Business
Work at Home Moms
Parenting / Kids
Food / Recipes
Direct Sales and MLM
Marketing / Sales
Womens Interest
House and Home
Crafts / Hobbies
Social Media
Article Marketing

If you are looking for assistance with your online content, drop us a line and lets chat about what we can do for you. Don’t see your area of expertise on this list? No worries! Ask us. Chances are we can still help you.

What Proper Content Can Do For Your Website

As a an owner of multiple websites, I have learned over the years what content can do to help your website. Content is one of the most important parts of a site when it comes to what the search engines need to find your website information and apply it to the search results. If you have a site that is comprised of mainly images, there is not much for the search engine to pull information from to rank your site and show it to those searching for you. Adding content to the pages that are image heavy is important to your results you are looking for in the search engines.

Also important to a website is fresh content of a regular basis. Millions of websites are built on blog platforms so content can be easily added on a daily or at least weekly basis. For traditional websites, adding a blog to your site is an easy way to adding fresh content too. Search engines like to know that a site is continually updated and by adding specific content that relates to your product will help your site stay active as well as providing your customers and readers article on topics they want to know about your product and business.

How long has it been since you updated your content, product descriptions or added a fresh article on your site? If you cannot remember, maybe it is time! Ask how we can help your business freshen up a bit!