Is Your Non-Profit Marketing Working For You

Is Your Non-Profit Marketing Working For You

image by Stuart Miles freedigitalphotos

The face of non-profits has been changing for the past few years. Adding new members is a critical step in keeping a non-profit alive and functioning well but many non-profit organizations are finding it difficult to reach the young adults and get them interested in participating. The question then comes to mind:

Is Your Non-Profit Marketing Working For You?

Knowing where to find those younger adults that want to get involved and give back to the community is a matter of taking your business to them. Today, millennials are internet savvy and spend most of their time online in one fashion or another. In order for your non-profit to gain their attention, you have to take your message to them through the routes that they follow.

Here are some things your non-profit should be doing with their marketing efforts today

  1. ┬áDevelop Your Website – If your non-profit does not have a website or it is out of date, make sure to freshen the site and target younger adults with your message.
  2. Blogging and Adding Content – Content marketing is a huge portion of many large corporations today. Why? Because it works. Adding a blog function to your website will allow you to write articles that can be used online and for sharing on social platforms.
  3. Social Media – If your non product does not have a social media presence, you are missing the easiest way to target and reach those you want to attract. Engagement and conversation on social media is growing every day and is a critical step to growing your presence online.
  4. Marketing Budget – While many non-profits are tight on funds, you have to allot some sort of marketing budget to be able to spend the time marketing the content written on your website and engaging people on social media.
  5. Email Marketing – Does your non-profit have an email list? This list is golden in that it contains the names of those people that have been interested in what your business has done in the past. Strive to send an email at least once a month to keep that interest building. Encourage sign ups on a regular basis through your website, local functions, and social marketing too.

How well is your non-profit marketing their business today? Are you struggling to reach the younger generations? Talk to us about helping your non profit gain followers and add content to your website, email list, and blog. Discounts may be available as well.

Got questions for your specific needs and outreach plan? Ask us!

How A Freelance Writer Can Help Your Content Marketing Campaign

In a small business it can be overwhelming to complete all of the tasks needed to run and market your business. With customer service, accounting, sales, production, social media, marketing and more falling under your duties, it is no wonder that many small business owners feel they cannot compete with big business in many aspects of online sales and marketing.

The good news is that there are many tasks that can be outsourced to freelancers to help reduce your duties. Freelancers are a great option since they do not fall under your employment umbrella as an employee, yet they can do many of the tasks that you need completed.

How A Freelance Writer Can Help Your Content Marketing Campaign

How A Freelance Writer Can Help Your Content Marketing Campaign

Content marketing is a growing and necessary action for website owners today. Google is putting more and more emphasis on unique content for your website. This content can be blog posts, content on product pages, content on your technical pages and landing pages, plus any other places on your site you can add fresh content.

By adding fresh and unique content, you are going to be keeping your site the most up to date as possible. Another great reason to use content on your site is to be able to share your content with your customers and future customers.

All of the content you add are also great resources for SEO placement – search engine optimization, which can help with your ranking in Google and the other search engines too. Content marketing is a great addition to your social media marketing too.

A freelance writer can help with you all of your content for your marketing plan by:

  • writing blog posts on a regular basis
  • refreshing your pages on your website
  • adding content to your social media sites
  • adding content to your product pages
  • writing ebooks or free offers
  • adding newsletter content
  • and a multitude of additional tasks too.

With the bottom line an important part of your small business, you can save money by hiring a freelance writer instead of an in-house employee.

For more information on the services that we can offer your small business, check out our services page and shoot us an email. We customize all of our work for you with original content for web sites and social media.

Is Article Marketing Still a Viable Resource for Small Business

With Google changing its policies and procedures through their Penguin, Panda, Hummingbird updates and more, so much has changed in terms of practical blogging and marketing of your blogs and sites through article marketing. Several years ago, many article directory sites were downgraded and penalized for duplicate content and other issues. That created some panic among those using articles for marketing. Today, the search engines are still changing their algorithms and policies on a regular basis and many people ask us:

Is Article Marketing Still a Viable Resource for Small Business?

Is Article Marketing Still a Viable Resource for Small Business
Here is what we know….

When it comes to article marketing for small business, the search engines always look for quality content to offer those that are looking for closely matched search results. Organic traffic is has always been the goal for sites and the search engines. As a site owner, offering top quality, solid content that is relate-able, fresh, on topic, and current is critical to growing your small business. After all, that is what your reader expects when he comes to your site.

Creating this type of content on regular basis is just what your website needs to generate interest and grow traffic. Marketing that content can take on many different methods. Here are some of the more popular ways to market your content and articles.

  • Article Directory sites – as long as it is a unique article to that site and not a duplicate.
  • Social Media Sites – Have a business page on Facebook. Share in Groups on LinkedIn. Twitter is good. Pinterest, if it is a good fit for your business
  • News Sites – StumbleUpon, Digg, Reddit, etc.
  • Press Releases
  • RSS feeds
  • Email Marketing with newsletters

Article Marketing for small business will always be a solid tool for growth as long as you are consistent and offer great content people want to read. If writing is not something you want to do or feel you can do consistently, ask a freelance writer for help! Article marketing could be the key to success you have been looking for all along.

Tips To Gain Engagement on Social Media Channels

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If there is one thing we know today, social media is not going away any time soon. For most small business owners that can be either a blessing or a curse, depending on how you look at it. Social Media should be a strong part of every marketing plan and it is really something that you cannot be without for your business growth today. Using your social media channels well is important to your connection with your customers, present and future. This image is a great depiction of some of the things that go into a good social media plan.

Many of our clients ask for tips on gaining good engagement so we thought sharing some top tips would be helpful to you too.

Tips To Gain Engagement on Social Media Channels

* Focus on the sites that you feel the most comfortable with first. You do not have to join every site right away. Choose the ones you may have a presence on personally and start your business page.

* Images are critical to great engagement. Choose images that match your content and use those to post to your social media sites.

* Mix up your posts. Do not just post the same type of article or quote daily. Mix up your method and the style to create interest on your page.

* Ask questions and converse with people.

* Run fun, quick giveaways for gain new followers and engagement.

* Share other content and images. Don’t post just your stuff day after day. Social media is all about sharing.

* Share don’t sell. No one wants to see self promoting posts time and time again. Change your focus and engagement will increase.

* Engagement does not happen immediately but if you stay with it, your followers will begin to get to know you, your business and being to engage and share.

These tips will help increase your engagement level and followers. Keep it real and fun. Heck, you may even start liking it!

image courtesy of and smarnad

6 Tips for Choosing a Great Freelance Writer

Design and Content
In every small business, regardless of size, there is a need for original content. It is a well known fact that Google thrives on content to drive traffic to your site. It also allows you to open up the lines of communication with your customer and shows your authority in your business knowledge. Plus it creates the perfect tie in with your design and advertising campaign.

But with time as tight as it is, choosing a good freelance writer (ghostwriter) can be extremely helpful to you and your business. Don’t know where to start?

Here are 6 tips for choosing a great freelance writer for your small business

1. Experience: The freelance writer that you hire should have experience in the type of work you are asking them to complete. While they don’t have to have 20 years of experience, they should have enough experience to complete the tasks in a professional and timely manner.

2. Services: A good freelance writer will offer a wide variety of writing services. Even if you only need one service from them, it is nice to know that you can get additional services from the same business should the need arise. This will keep all of your writing work streamlined and organized when working with only one professional company.

3. A good freelance writer will work with your ideas and will be open to new ones. They will listen to your needs and put your voice into the completed written piece. It is important that all work written on your behalf to have a unified voice and to sound like it has come from one writer, not several.

4. Examples of Past Work: You should have access to written examples of past work and you should take the time to read those examples to make sure the freelance writer can deliver the type of work that you expect. Please note ~ ghostwriters do NOT tell you which clients they have worked with in the past or who they are currently working with as this would be a “breach” of a ghostwriting contract.

5. A good writer will ask you for your thoughts, ideas and for a topics list so that they know exactly what direction you want your content to go in. This will save you time, money and headaches down the road.

6. A professional service will deliver ONLY original content!

If your business is in need of content, using a freelance writer is a great option. You can buy articles in bulk and have them delivered daily, weekly, monthly or whenever you need them. Check out our service page and perhaps we would be a great fit for you and your business.

Image Courtesy of Stuart Miles