Why Every Small Business Needs a Blog

There is a huge movement in online business today. With millions of small business owners online, developing their websites to improve traffic is a critical portion of success today. Keeping fresh content and continual updates on your site is a necessary portion of online business.

While most of the small businesses are in fact one person business sites, it’s easy to see how getting lost in the masses is occurring more often than not. Setting yourself apart and being able to compete with the next guy is important. That’s why utilizing a blog within your business site is a great idea.

Why Every Small Business Needs a Blog

Why Every Small Business Needs a Blog

It’s no secret that the search engines look for changes and new content when they crawl a website. The search engine’s job is to give you the most relevant answer when you are keying in an organic search. If your site does not come up from the search query and there’s nothing fresh and new being added to your site on a regular basis, that will show in a decline in traffic. A great answer to keeping things fresh and relevant to the search queries relating to your business is to add a blog.

Fresh content on a regular basis through a blog feeds the search engines information that they’re looking for and that your potential new customers are looking for. If you’re creating content that answers the questions that is being added into the search box, also known as key phrases and keywords, then you’re increasing your chances of being found in the search results. This will add opportunity for more traffic to your site and more click-through’s.

Regardless if you are a one person business owner with a unique custom product or if you are a direct sales person with a large company, you need a business blog to help develop the traffic and encourage the search engines to list you more often in search results.

Custom content may not be your strong point or you may not have enough time to create it on a regular basis. That’s where a freelance writer can help you.

If you’re looking for custom content for your business, drop us a line and see how increasing the content on your site also correlates to increasing traffic. We will show you why we believe every small business needs a blog!


How a Freelance Writer Can Help a Small Business Owner

Being a small business owner today involves so much more marketing and online know-how to ensure the visibility of your website and improve traffic. With all of the different tasks that are critical for success, it is the reason that so many companies use freelancers to help with the day to day tasks of running the online portion of their business.

If you are overwhelmed with all of the things you need for improving your online business presence but are not sure how a freelance writer can help you, check out this list! You can easily outsource these tasks.

How a Freelance Writer Can Help a Small Business Owner

How a Freelance Writer Can Help a Small Business Owner

1. Manage Social Media Accounts

Facebook, Twitter, Pinterest and Instagram are all great tools for a small business. A freelance writer can post new content to your social media channels daily, answer questions, field important questions to you directly and keep your social media accounts active and engaging.

2. Website Content

How long has it been since you refreshed your content? More than likely you need new SEO enriched content for your site. Need new product descriptions written by a professional? A freelance writer can do it for you!

3. e-Newsletter Content

An effective email marketing campaign is vital to any business. Your e-newsletter is a great way to market your business and provide valuable information to your customers and subscribers.

4. Blog Content

Let’s face it, business owners are busy and don’t have time to manage a blog. A freelance writer can manage your blog and/or write the content for it. This is a great way to educate customers about your products, provide valuable information to them, a great way to advertise your short-term product specials and to announce newly released products for sale.

5. Guest Post Content

Looking to get your business name and information out onto the web? A freelance writer can write expertly written blog articles for you to distribute to other blog owners for publishing.

6. Blog Clean-Up

SEO and marketing has really changed over the past 2 years and many blog owners don’t realize that their old blog posts may not be serving any type of value to them now. It’s important to update old posts to make sure they’re SEO enhanced, search engine compliant, have appropriate keywords & linkage and images added for additional business exposure.

This is just a portion of the work that a typical online small business owner needs to do. What part of this list needs the most attention on your site?

Let us help you! Shoot us an email and let’s collaborate!


Improving Product Descriptions for Your Amazon, Etsy, and EBay Store

The internet has become a remarkable place for building businesses today. As an independent seller or reseller of product on places like Amazon, eBay, and Etsy, you have a unique ability to build a huge business that’s easy to manage and yet gives you a creative outlet as well.

One of the things that many resellers and independent sellers of product forget or don’t realize is that the product description is just as important in marketing your product as any other portion of your marketing plan. Taking the time to work on improving product descriptions can only help your business in the long run.

Improving Product Descriptions for Your Amazon, Etsy, and EBay Store

Improving Product Descriptions for Your Amazon, Etsy, and EBay Store

Search engine optimization, otherwise known as a SEO, is critical for not only searching through search engines such as Google or Bing, but also internal search engines that sites like eBay, Amazon, and Etsy use. So if your product descriptions are very common and short, you may be missing out on traffic that could otherwise have been yours.

Many people rely on freelance writers to assist with product descriptions that are rich in keywords to help drive traffic and even convert sales. If you are an independent business owner with a shop on eBay, Amazon or Etsy, how long is it been since you have updated and refreshed your product description? Do you have just short descriptions or do you include those important keywords to help search results? Also are you using the features to sell your product or do you focus on the benefits?

If your product descriptions need help or it’s been a while since you’ve updated them, check out our pages regarding your store location and see how we can benefit your business.


Twitter Marketing Tips for Small Business

Twitter Marketing Tips for Small Business | twoclassyghostwritingchics.com
Twitter is a wonderful resource for small businesses. It is a perfect way to connect with like minded people and even your customers or clients. It is a wonderful tool for sharing posts, tips, information, even customer service connections, which is critical for small business success.

Have you been thinking about using Twitter but not sure how to use it properly? Here are some tips to help you be successful with your marketing!

Twitter Marketing Tips for Small Business

  •  Complete your profile and use a professional looking avatar (image) on your business page. If your representing a company, use a business image. If your representing yourself, use a professional headshot for your avatar.
  •  Offer real value to those who follow you on Twitter. This means that you need to regularly converse with people, offer tips, answer questions, RT (re-tweet) other tweets of value and so forth. No one wants to follow a spam account, so offer valuable content and information.
  •  Strive to make at least 60% of your tweets non-promotional that contain no links and 40% of your tweets business promotions w/links.
  •  Do not set up your account to send out automatic direct messages to new people who follow you. This includes messages welcoming them, giving them links to your website, invites to join you on Facebook and so forth. It’s considered business spam when you send out this information via direct message when it wasn’t requested from you. If you want to DM someone, make it personal.
  • Make sure you answer direct messages within a reasonable amount of time. If you are unsure of the answer, at least acknowledge that you received it and that you will follow-up.
  •  Draw attention to your Tweets by including images along with your content. Not every Tweet needs to have an image connected to it, but for your important content messages, use an image to garner that attention.
  • Avoid discussing “hot button” topics on your business account! That means you shouldn’t be discussing politics, hotly contested new’s stories, legal cases, religion, etc. unless those type’s of topics have something to do with your business directly.
  • Balance out your followers/following lists appropriately! Way too many companies are only following a handful of people, while they have 23,000+ followers themselves. This gives people the impression that you’re only interested in “followers” and not interested in being a valuable member of the Twitter community.
  •  Be consistent with your social media outreach and marketing campaign! This means that you have to put time, effort and hard work into building a successful social media account.

These Twitter marketing tips will help your business grow on this popular social platform. Also, don’t forget to include links on your website and invite your customers and clients to follow you!

If you do not have the time to grow your account or need assistance doing so, contact us for rates and what we can do to help your business and brand grow.

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How a Freelance Writer Can Help a Professional Blogger

How a Freelance Writer Can Help a Professional Blogger

As a professional blogger, I am sure you understand the dedication and time it takes to build and develop your site. Countless hours can cause burn out and loss of focus sometimes. Finding and curating new ideas can become a brain drain, if you let it. Maybe you need a kick start for better blog content.

Thankfully, there are freelance writers that can help you with your professional blog. Perhaps you are going on vacation, taking sick-time or maternity leave, looking for holiday coverage, or you have a family emergency, using freelance writers to help you with your blog and website can give you peace of mind plus a new sense of direction.

Take a look at how a freelance writer can help a professional blogger with your site.

– Answer Email
– Write and Schedule New Blog Posts for Fresh Content
– Approve and Respond to New Blog Comments
– Help with Social Media (Twitter and Facebook)
– Offer Professional Evaluation of Your Blog w/Recommendations for Changes
– Write Professional “Static” Pages for Your Blog (About Me, Contact Me, etc)
– Ghostwrite Articles to Swap with Other Blogs (Guest Post Marketing)
– Clean-up and Revise Old Blog Posts
– Write Professional Press Releases
– Write Weekly or Monthly Features/Content for the Blog
– Provide You with 30 Fresh Blog Topic Ideas (You Write the Content)
– Do Research and Produce Outlines on Topics (You Write Content from Outline)
(not sure what else)

These are just a few ideas that you can use! Sound like something you need for your blog?

You can opt to pay by each individual service or bundle several services together to save on money. You can use a freelance writer as often or as little as you need them.

Contact us today for a complete estimate or price list of services that we offer.