The face of non-profits has been changing for the past few years. Adding new members is a critical step in keeping a non-profit alive and functioning well but many non-profit organizations are finding it difficult to reach the young adults and get them interested in participating. The question then comes to mind:
Is Your Non-Profit Marketing Working For You?
Knowing where to find those younger adults that want to get involved and give back to the community is a matter of taking your business to them. Today, millennials are internet savvy and spend most of their time online in one fashion or another. In order for your non-profit to gain their attention, you have to take your message to them through the routes that they follow.
Here are some things your non-profit should be doing with their marketing efforts today
- Develop Your Website – If your non-profit does not have a website or it is out of date, make sure to freshen the site and target younger adults with your message.
- Blogging and Adding Content – Content marketing is a huge portion of many large corporations today. Why? Because it works. Adding a blog function to your website will allow you to write articles that can be used online and for sharing on social platforms.
- Social Media – If your non product does not have a social media presence, you are missing the easiest way to target and reach those you want to attract. Engagement and conversation on social media is growing every day and is a critical step to growing your presence online.
- Marketing Budget – While many non-profits are tight on funds, you have to allot some sort of marketing budget to be able to spend the time marketing the content written on your website and engaging people on social media.
- Email Marketing – Does your non-profit have an email list? This list is golden in that it contains the names of those people that have been interested in what your business has done in the past. Strive to send an email at least once a month to keep that interest building. Encourage sign ups on a regular basis through your website, local functions, and social marketing too.
How well is your non-profit marketing their business today? Are you struggling to reach the younger generations? Talk to us about helping your non profit gain followers and add content to your website, email list, and blog. Discounts may be available as well.
Got questions for your specific needs and outreach plan? Ask us!